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Business plan comparison

Social Media vs Ppc Agency — which business plan wins?

A quick side-by-side of two real, cloneable example business plans on Three Little Birds. Read the trade-offs, compare the numbers, and clone the one that fits how you want to build.

Plan A · Marketing & Advertising

Flavor Social Studio

We create and manage Instagram, TikTok, and Facebook strategies for independent restaurants and hospitality brands across Miami, driving foot traffic and reservation growth.

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Plan B · Marketing & Advertising

Velocity Performance Marketing

We manage Google Ads and Meta Ads campaigns for direct-to-consumer brands, optimizing spend for ROAS and scaling profitable customer acquisition.

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The trade-off

A social-media agency lives on content production + community management. A PPC agency lives on measurable ROAS. Social is a creative-execution business; PPC is a measurement-and-optimization business. Different founder skills — pick your strength.

MetricFlavor Social StudioVelocity Performance Marketing
IndustryMarketing & AdvertisingMarketing & Advertising
Year-1 revenue$420K$420K
Founder investment$25K$15K
Monthly profit goal$6K$8K
GeographyMiami, FLUnited States (remote)
Timeframe to launch6 months6 months
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