Velocity Performance Marketing
We manage Google Ads and Meta Ads campaigns for direct-to-consumer brands, optimizing spend for ROAS and scaling profitable customer acquisition.
Executive summary
We are a performance marketing agency specializing in Google and Meta advertising for DTC brands seeking predictable, measurable growth. Our founding team brings 8+ years of agency and in-house paid advertising experience. We operate entirely remote, allowing us to serve clients across the US while keeping overhead minimal and margins strong.
Financial snapshot
Market snapshot
We target mid-market DTC brands ($2M-$50M ARR) that need specialized Google and Meta management but lack in-house talent; this segment is under-served by enterprise agencies and over-served by freelancers, creating a clear wedge for our positioning.
Trends
- DTC brands shifting ad spend away from TikTok due to regulatory uncertainty, increasing Google and Meta budget allocation
- Rising iOS privacy restrictions driving demand for sophisticated attribution modeling and creative testing
- Consolidation of small agencies as clients demand integrated Google + Meta expertise under one account structure
Customer segments
- E-commerce Fashion & Apparel — Fashion, footwear, and accessories brands with 6-12 month customer acquisition timelines and higher AOV.
- Beauty & Personal Care — Skincare, cosmetics, and supplement brands with strong repeat purchase behavior and product affinity targeting.
- Home & Consumer Goods — Furniture, kitchenware, and lifestyle product brands seeking scale beyond organic channels.
- Software & Subscription Services — SaaS and membership platforms requiring efficient CAC management and LTV optimization.
Pricing model
| Product / Service | Price | Rationale |
|---|---|---|
| Managed Google + Meta Ads (Startup Package) | 5000.0 per month | Entry-level retainer for brands spending $15K-$25K/month in ad spend; includes campaign setup, weekly optimization, and monthly reporting. |
| Managed Google + Meta Ads (Growth Package) | 10000.0 per month | Mid-market retainer for brands spending $40K-$80K/month; includes dedicated account manager, bi-weekly strategy reviews, and A/B testing roadmap. |
| Managed Google + Meta Ads (Scale Package) | 15000.0 per month | Premium retainer for brands spending $100K+/month; includes two dedicated team members, weekly optimization calls, and custom attribution modeling. |
| Performance Bonus | 2.0 percentage of new revenue generated above baseline | Optional tier where we share upside on incremental revenue attributed to our campaigns, aligning incentives with client growth. |
Competitive landscape
Enterprise Advertising Agencies (Publicis, Wavemaker)
Strengths — Brand recognition, large teams, established client relationships, full-service capabilities
Weaknesses — Slow decision-making, high overhead, minimum retainers $50K+, generalist account teams unfamiliar with DTC nuance
Our edge — We offer dedicated DTC expertise, faster iteration, transparent reporting, and affordable retainers ($5K-$15K/mo) with a specialized team.
Freelance Media Buyers on Upwork / Fiverr
Strengths — Low cost, flexible engagement, easily replaceable
Weaknesses — High turnover, inconsistent quality, no institutional knowledge, limited strategic guidance, poor reporting infrastructure
Our edge — We provide stable, proven teams with ongoing optimization, monthly strategy reviews, and guaranteed SLA on response time.
Google & Meta Partner Shops (certified partners)
Strengths — Deep platform relationships, exclusive training, co-op funding access, certified expertise
Weaknesses — Incentivized to maximize spend rather than profitability, higher fees, cookie-cutter campaign structures
Our edge — We optimize for client ROAS first, not platform relationship, and maintain transparent fee structures with performance accountability.
Customer acquisition
- DTC founder networks and Slack communities (Indie Hackers, Shopify Communities, Founder Collective)
- Targeted LinkedIn outreach to marketing managers at $5M-$50M ARR DTC brands with underperforming ad spend
- Content marketing via agency blog and case studies demonstrating ROAS improvements and specific vertical expertise
- Partnerships with e-commerce platforms (Shopify, WooCommerce) and CRM providers to generate referrals
- Referral program offering 10-15% of first three months' revenue to existing clients for qualified introductions
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