Business Plan Examples

50 real example plans. Pick your starting point.

Browse complete example business plans across every major industry — open one to explore its strategy, financials and launch roadmap. Like what you see? Sign up free and clone it into your own workspace in a single click.

Food & Beverage

Bean & Bloom Coffee

Bean & Bloom is a 1,400 sq ft specialty coffee bar pairing third-wave espresso with a from-scratch bakery program. We target remote workers and weekend regulars in a dense residential neighborhood underserved by quality

Year 1 target
$340,000
Roadmap
6 steps
Retail & E-commerce

Thread & Tide Apparel

Thread & Tide is a DTC sustainable-basics label selling organic-cotton tees, sweats, and accessories online. We win on durability, transparent sourcing, and a tight core range, using paid social and email/SMS to drive fi

Year 1 target
$280,000
Roadmap
6 steps
Technology & SaaS

Cadence Scheduling

Cadence is a vertical SaaS for small clinics and service providers that automates online booking, reminders, and no-show recovery. We charge a predictable per-seat monthly fee, land via self-serve trials, and expand thro

Year 1 target
$180,000
Roadmap
6 steps
Health & Wellness

Still Point Yoga & Wellness

Still Point is a boutique studio combining yoga, mobility, and recovery (infrared sauna, cold plunge) under a membership model. We build predictable revenue through monthly memberships and class packs, supplemented by wo

Year 1 target
$240,000
Roadmap
6 steps
Education & Coaching

Brightside Tutoring Collective

Brightside delivers outcomes-focused K-12 tutoring in math and reading via small groups and 1:1, blending in-person and online. Recurring monthly packages and a parent progress dashboard drive retention and referrals.

Year 1 target
$160,000
Roadmap
6 steps
Professional Services

Northwind Bookkeeping

Northwind provides productized bookkeeping and light advisory for SMBs on fixed monthly retainers. Standardized workflows and software let a lean team serve many clients profitably, with advisory upsells expanding revenu

Year 1 target
$200,000
Roadmap
6 steps
Creative & Media

Lumen Studio

Lumen is a boutique brand-and-content studio serving growing consumer brands with identity, photography, and short-form video. Project work funds a shift toward retainer content partnerships for predictable revenue.

Year 1 target
$190,000
Roadmap
6 steps
Construction & Trades

Summit Electric & Solar

Summit is a licensed residential electrical contractor focused on high-demand jobs: panel upgrades, EV charger installs, and solar add-ons. Strong local SEO, financing options, and referral programs drive a steady job pi

Year 1 target
$420,000
Roadmap
6 steps
Beauty & Personal Care

Gilded Mane Salon

Gilded Mane is a premium salon offering cut, color, and treatments with a rebooking-focused membership and curated retail. Commission stylists and a loyalty program drive utilization and recurring revenue.

Year 1 target
$260,000
Roadmap
6 steps
Hospitality & Travel

Harbor House Boutique Inn

Harbor House is a six-room boutique inn monetizing curated coastal stays and local experience packages. A direct-booking strategy and shoulder-season programming reduce OTA fees and smooth seasonality.

Year 1 target
$300,000
Roadmap
6 steps
Healthcare

Clearpath Physical Therapy

Clearpath is an outpatient PT clinic delivering one-on-one orthopedic and sports rehab. A blended cash-pay and in-network model, physician referrals, and strong outcomes drive steady patient volume.

Year 1 target
$320,000
Roadmap
6 steps
Real Estate

Cornerstone Realty Group

Cornerstone is a boutique residential brokerage focused on first-time buyers and move-up families. Concierge service, content-driven lead gen, and a referral engine build a durable transaction pipeline.

Year 1 target
$240,000
Roadmap
6 steps
Automotive

Apex Mobile Detailing

Apex is a mobile detailing service that comes to the customer, monetizing premium packages, ceramic coating, and recurring maintenance memberships. Low fixed overhead, route density, and online booking drive strong unit

Year 1 target
$220,000
Roadmap
6 steps
Pet Care & Services

Wagging Tails Pet Care

Wagging Tails is a dog daycare, boarding, and grooming facility built around enrichment and safety. Recurring daycare packages and boarding plus high-margin grooming drive predictable revenue and strong retention.

Year 1 target
$360,000
Roadmap
6 steps
Home Services

Tidy Nest Home Cleaning

Tidy Nest is a residential cleaning service built on recurring plans, vetted insured cleaners, and frictionless online booking. Route density and subscription cleans drive predictable revenue and low CAC via referrals.

Year 1 target
$280,000
Roadmap
6 steps
Landscaping & Lawn Care

Evergreen Lawn & Landscape

Evergreen monetizes recurring lawn maintenance contracts plus higher-ticket landscape design-build projects. Route density, seasonal upsells, and commercial contracts smooth seasonality and drive predictable revenue.

Year 1 target
$340,000
Roadmap
6 steps
Events & Entertainment

Marigold Events Co.

Marigold is a boutique event-planning company monetizing full-planning packages, day-of coordination, and vendor referral relationships. Premium positioning, a strong portfolio, and referrals drive a steady booking pipel

Year 1 target
$210,000
Roadmap
6 steps
Manufacturing

Forge & Grain Goods

Forge & Grain is a small-batch maker of handcrafted home goods sold both wholesale to boutiques and DTC online. A dual channel, efficient batch production, and a premium craft story drive durable margins.

Year 1 target
$230,000
Roadmap
6 steps
Food & Beverage

Ritual Coffee Bar

Ritual is a specialty coffee bar monetizing high-margin espresso drinks, retail whole-bean coffee, and a small food program. Foot traffic, a loyalty app, and wholesale bean accounts drive repeat revenue.

Year 1 target
$420,000
Roadmap
6 steps
Fitness & Recreation

Still Point Yoga

Still Point monetizes recurring memberships, class packs, and high-margin workshops/teacher training. Community, retention, and a livestream tier drive predictable revenue.

Year 1 target
$260,000
Roadmap
6 steps
Apparel & Fashion

North & Oak Apparel

North & Oak is a DTC apparel brand monetizing premium essentials and seasonal capsules, with wholesale to boutiques. Brand storytelling, email/SMS, and repeat purchases drive durable margins.

Year 1 target
$380,000
Roadmap
6 steps
Legal Services

Harbor Law Group

Harbor monetizes flat-fee legal packages and a recurring 'outside general counsel' subscription for small businesses. Productized pricing, referrals, and content drive a steady pipeline.

Year 1 target
$320,000
Roadmap
6 steps
Marketing & Advertising

Beacon Growth Studio

Beacon monetizes monthly retainers plus performance upside, with productized audits as a top-of-funnel offer. Case studies, referrals, and retention drive predictable agency revenue.

Year 1 target
$480,000
Roadmap
6 steps
Subscription & Membership

Fresh Crate Meals

Fresh Crate monetizes weekly meal subscriptions with add-ons, built on local sourcing and route-dense delivery. Retention, referrals, and menu variety drive recurring revenue.

Year 1 target
$520,000
Roadmap
6 steps
Automotive

Gearhead Auto Care

Gearhead monetizes repair labor, parts, and a recurring maintenance membership. Trust-building digital inspections, reviews, and fleet accounts drive steady bays-filled revenue.

Year 1 target
$620,000
Roadmap
6 steps
Pet Care & Services

Happy Tails Dog Co.

Happy Tails monetizes recurring dog-walking packages and pet-sitting with vetted, insured staff and GPS-tracked visits. Route density, retention, and referrals drive strong unit economics.

Year 1 target
$240,000
Roadmap
6 steps
Home Services

TrueComfort HVAC

TrueComfort monetizes installs, repairs, and a recurring maintenance membership. Route density, financing options, and reviews drive steady demand in a hot climate.

Year 1 target
$740,000
Roadmap
6 steps
Photography & Videography

Lumen Photography Studio

Lumen monetizes session packages, commercial day rates, and recurring product-photography for e-commerce brands. Portfolio, referrals, and retainers drive a steady booking pipeline.

Year 1 target
$230,000
Roadmap
6 steps
Senior Care

Evergreen Senior Care

Evergreen monetizes hourly in-home care with recurring weekly schedules, built on careful caregiver vetting and care coordination. Referrals and retention drive durable, defensible revenue.

Year 1 target
$580,000
Roadmap
6 steps
Childcare & Family Services

Little Sprouts Academy

Little Sprouts monetizes recurring full-day tuition across age groups, built on a quality curriculum and high enrollment retention. Waitlists and word-of-mouth drive stable revenue.

Year 1 target
$680,000
Roadmap
6 steps
Agriculture & Farming

Root & Row Urban Farm

Root & Row monetizes recurring CSA subscriptions, market sales, and restaurant wholesale. Local sourcing demand, subscription retention, and season extension drive revenue.

Year 1 target
$180,000
Roadmap
6 steps
Energy & Sustainability

SunPath Solar

SunPath monetizes solar system installs and battery add-ons, with financing partnerships and referrals driving lead flow. Strong sunbelt economics and incentives support demand.

Year 1 target
$1,200,000
Roadmap
6 steps
Wholesale & Distribution

Pantry Provisions Co.

Pantry Provisions monetizes wholesale distribution of curated regional specialty foods to retail accounts. Account density, reliable logistics, and exclusive lines drive volume margins.

Year 1 target
$900,000
Roadmap
6 steps
Events & Entertainment

Evermore Films

Evermore monetizes premium wedding and event film packages plus add-ons, driven by a strong portfolio and planner referrals. Seasonality is smoothed with corporate event work.

Year 1 target
$240,000
Roadmap
6 steps
Fitness & Recreation

Forge Strength Lab

Forge monetizes recurring small-group and 1:1 training memberships with nutrition add-ons. High retention from coaching relationships and results drives predictable revenue.

Year 1 target
$300,000
Roadmap
6 steps
Technology & SaaS

Tallybar Analytics

Tallybar monetizes recurring SaaS subscriptions across tiers, with annual plans and integrations driving expansion. Low marginal cost and high retention support strong long-term margins.

Year 1 target
$360,000
Roadmap
6 steps
Education & Coaching

Brightpath Academy

Brightpath monetizes cohort course tuition, a recurring membership community, and premium coaching. Content marketing and alumni referrals drive low-CAC enrollment.

Year 1 target
$300,000
Roadmap
6 steps
Professional Services

Ledger & Co. Bookkeeping

Ledger & Co. monetizes recurring fixed-fee bookkeeping plans with controller-advisory upsells. Productized pricing and accountant referrals drive a steady, high-retention client base.

Year 1 target
$340,000
Roadmap
6 steps
Food & Beverage

Headwaters Brewing

Headwaters monetizes high-margin taproom pours, packaged cans, and wholesale kegs. Taproom traffic, brand, and distribution accounts drive a diversified revenue mix.

Year 1 target
$780,000
Roadmap
6 steps
Beauty & Personal Care

Lumière Med Spa

Lumière monetizes high-margin aesthetic treatments, recurring membership plans, and skincare retail. Repeat treatment cadences and memberships drive predictable, high-value revenue.

Year 1 target
$720,000
Roadmap
6 steps
Healthcare

Momentum Physical Therapy

Momentum monetizes insurance-billed PT visits plus higher-margin cash-pay performance and wellness packages. Physician referrals and outcomes drive steady patient volume.

Year 1 target
$560,000
Roadmap
6 steps
Real Estate

Cornerstone Property Management

Cornerstone monetizes recurring management fees (% of rent) plus leasing and maintenance markups. Door growth and retention create predictable, scalable recurring revenue.

Year 1 target
$420,000
Roadmap
6 steps
Hospitality & Travel

Willowbrook Inn

Willowbrook monetizes nightly room revenue, breakfast/F&B, and weekend events. A strong direct-booking strategy, reviews, and experiences lift ADR and reduce OTA fees.

Year 1 target
$540,000
Roadmap
6 steps
Manufacturing

Timber & Tack Furniture

Timber & Tack monetizes custom commissions and a small ready-to-ship line, with designer-trade accounts driving repeat volume. Craft reputation and lead times support premium margins.

Year 1 target
$280,000
Roadmap
6 steps
Technology & SaaS

Pixel Forge Studio

Pixel Forge monetizes fixed-scope app build sprints and ongoing retainers, with productized templates as a margin add-on. Case studies and referrals drive a steady project pipeline.

Year 1 target
$460,000
Roadmap
6 steps
Education & Coaching

BrightMinds Tutoring

BrightMinds monetizes hourly tutoring, recurring packages, and high-margin test-prep bootcamps. Results, referrals, and school partnerships drive a steady enrollment pipeline.

Year 1 target
$340,000
Roadmap
6 steps
Home Services

Sparkle & Co. Cleaning Franchise

Sparkle & Co. monetizes recurring commercial janitorial contracts and residential plans, with systemized operations built for multi-crew scale and eventual franchising. Contract density drives durable revenue.

Year 1 target
$640,000
Roadmap
6 steps
Food & Beverage

Smoke & Salt Food Truck

Smoke & Salt monetizes high-traffic truck service plus higher-margin catering. Low overhead, route flexibility, and a strong social following drive fast payback and cash flow.

Year 1 target
$320,000
Roadmap
6 steps
Beauty & Personal Care

Aura Skincare Co.

Aura monetizes DTC skincare with a subscription core and retail/wholesale expansion. Clean formulations, content, and replenishment subscriptions drive strong repeat margins.

Year 1 target
$420,000
Roadmap
6 steps
Nonprofit

Open Doors Community Hub

Open Doors blends grants, recurring donor giving, and modest earned revenue (paid workshops, venue rentals) to sustain community programs. Diversified funding and outcomes reporting drive resilience.

Year 1 target
$280,000
Roadmap
6 steps