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Business plan comparison

Career Coaching vs Executive Coaching — which business plan wins?

A quick side-by-side of two real, cloneable example business plans on Three Little Birds. Read the trade-offs, compare the numbers, and clone the one that fits how you want to build.

Plan A · Education & Coaching

Pivot Career Coaching

One-on-one career coaching and job search strategy for mid-level tech professionals affected by industry layoffs, with focus on resume optimization and interview preparation.

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Plan B · Education & Coaching

Ascent Executive Coaching

Remote executive coaching practice specializing in leadership development and onboarding support for newly promoted VPs and directors across US companies.

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The trade-off

Career coaching serves mid-career professionals at $150-$300/session — bigger addressable market but lower prices. Executive coaching serves VPs and directors at $500-$1000/session — smaller market, higher prices, longer sales cycles. Career is volume; executive is prestige.

MetricPivot Career CoachingAscent Executive Coaching
IndustryEducation & CoachingEducation & Coaching
Year-1 revenue$240K$420K
Founder investment$5K$12K
Monthly profit goal$6K$6K
GeographyUnited States (remote)United States (remote)
Timeframe to launch6 months6 months
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