Ascent Executive Coaching
Remote executive coaching practice specializing in leadership development and onboarding support for newly promoted VPs and directors across US companies.
Executive summary
We provide personalized executive coaching to first-time VPs and directors navigating their leadership transition. Our practice combines behavioral assessment, structured feedback, and strategic mentoring to accelerate leadership effectiveness and retention. We operate fully remote, serving mid-market and enterprise clients across North America with flexible engagement models.
Financial snapshot
Market snapshot
Our focused niche captures high-conversion early-career executives with acute development needs and access to corporate training budgets, achievable through targeted outreach to HR leaders and corporate L&D departments.
Trends
- Rising demand for executive coaching post-pandemic as remote leadership skills become critical
- Increased focus on leadership diversity and inclusion creating demand for targeted coaching programs
- High turnover rates among first-time managers driving investment in retention and development
Customer segments
- Mid-Market Tech Companies — Growth-stage tech firms with 100-500 employees investing in leadership development for newly promoted internal talent.
- Fortune 500 HR Departments — Large enterprises with dedicated talent development budgets seeking external coaching for executive transitions.
- Professional Services Firms — Consulting and accounting firms promoting individual contributors to management roles requiring accelerated onboarding.
Pricing model
| Product / Service | Price | Rationale |
|---|---|---|
| Foundational Coaching Package | 24000.0 per 6 months | Monthly retainer of 4K covering 8 sessions, assessments, and 360 feedback for VP-level executives in their first year. |
| Premium Coaching Program | 42000.0 per 6 months | Intensive engagement including bi-weekly coaching, executive peer cohort access, and strategic planning sessions for complex transitions. |
| Corporate Team Workshops | 5000.0 per 2-hour workshop | Group facilitation for leadership transitions, management fundamentals, or cross-functional alignment for new director cohorts. |
Competitive landscape
Big Coaching Firms (BetterUp, Torch, Topia)
Strengths — Large brand recognition, established relationships with HR departments, comprehensive platforms.
Weaknesses — Generic curriculum, expensive, slower response times, one-size-fits-all models.
Our edge — We deliver specialized, boutique coaching for the first-time VP transition with personalized attention and faster onboarding.
Independent Executive Coaches
Strengths — Flexibility, personal relationships, lower price points for individual clients.
Weaknesses — Limited corporate credibility, inconsistent marketing, difficulty scaling, no established vetting process.
Our edge — We combine individual coach expertise with corporate-grade service delivery, processes, and accountability metrics that enterprises demand.
Internal Corporate L&D Programs
Strengths — Free to employees, integrated with company culture, access to internal mentors.
Weaknesses — Generic content, limited external perspective, resource constraints, infrequent availability.
Our edge — We provide external, specialized expertise and structured frameworks that internal teams lack capacity or expertise to deliver.
Customer acquisition
- LinkedIn outreach to HR leaders and L&D directors at target companies
- Strategic partnerships with executive search firms and talent management consultancies
- Speaking engagements at HR conferences and leadership development summits
- Referral program incentivizing past client companies to recommend to peer organizations
- Content marketing via LinkedIn articles on leadership transitions and first-time manager challenges
Requires a free Three Little Birds account.