Plan A · Healthcare
Thrive Primary Care
A direct primary care clinic offering unlimited office visits, preventive care, and chronic disease management through affordable monthly memberships without insurance middlemen.
See the full plan →Business plan comparison
Primary Care vs Chiropractic Clinic — which business plan wins?
A quick side-by-side of two real, cloneable example business plans on Three Little Birds. Read the trade-offs, compare the numbers, and clone the one that fits how you want to build.
Plan B · Healthcare
Align Wellness Orlando
A chiropractic clinic offering adjustments, physical therapy, and a monthly membership program for preventive wellness visits and discounted treatment in Orlando, FL.
See the full plan →The trade-off
DPC (direct primary care) removes insurance entirely — $75-$150/mo memberships fund the whole practice. Chiropractic still relies on insurance + membership hybrid revenue. DPC has cleaner economics but a smaller ready audience.
| Metric | Thrive Primary Care | Align Wellness Orlando |
|---|---|---|
| Industry | Healthcare | Healthcare |
| Year-1 revenue | $324K | $520K |
| Founder investment | $85K | $75K |
| Monthly profit goal | $4K | $6K |
| Geography | Grand Rapids, MI | Orlando, FL |
| Timeframe to launch | 6 months | 6 months |