Plan A · Fitness & Recreation
Limitless Strength Studio
A boutique personal training studio in Bethesda specializing in strength, mobility, and injury prevention for active adults over 40.
See the full plan →Business plan comparison
Personal Training vs Crossfit Box — which business plan wins?
A quick side-by-side of two real, cloneable example business plans on Three Little Birds. Read the trade-offs, compare the numbers, and clone the one that fits how you want to build.
Plan B · Fitness & Recreation
Flatiron CrossFit
A full-service CrossFit gym in Boulder offering high-intensity group fitness classes for adults, plus specialized strength and conditioning programming for kids and teens ages 8-17.
See the full plan →The trade-off
A private personal training studio has the highest revenue per client hour of any fitness model — $80-$150/session with tight retention. A CrossFit box has a lower average ticket but 10x the members per coach. PT scales revenue per hour; CrossFit scales revenue per coach.
| Metric | Limitless Strength Studio | Flatiron CrossFit |
|---|---|---|
| Industry | Fitness & Recreation | Fitness & Recreation |
| Year-1 revenue | $480K | $420K |
| Founder investment | $85K | $85K |
| Monthly profit goal | $5K | $4K |
| Geography | Bethesda, MD | Boulder, CO |
| Timeframe to launch | 6 months | 6 months |