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Acupuncture Clinic vs Massage Therapy — which business plan wins?

A quick side-by-side of two real, cloneable example business plans on Three Little Birds. Read the trade-offs, compare the numbers, and clone the one that fits how you want to build.

Plan A · Health & Wellness

Meridian Wellness Portland

A membership-based acupuncture and Traditional Chinese Medicine clinic offering regular treatments, herbal consultations, and wellness packages for chronic pain and preventive health.

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Plan B · Health & Wellness

Baseline Massage Boulder

A licensed massage therapy practice offering membership-based therapeutic massage sessions to health-conscious professionals and athletes in Boulder seeking consistent, personalized care.

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The trade-off

Acupuncture bills higher per session ($80-$130) and can add cash-pay membership programs. Massage therapy has broader mainstream demand at $80-$120/session but competes with chains like Massage Envy. Acupuncture wins on niche pricing; massage wins on volume.

MetricMeridian Wellness PortlandBaseline Massage Boulder
IndustryHealth & WellnessHealth & Wellness
Year-1 revenue$420K$125K
Founder investment$65K$12K
Monthly profit goal$4K$4K
GeographyPortland, ORBoulder, CO
Timeframe to launch6 months6 months
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