Fitness & Recreation · sample plan
Still Point Yoga
A boutique yoga and mobility studio offering memberships, drop-in classes, workshops, and teacher training.
Executive summary
Still Point monetizes recurring memberships, class packs, and high-margin workshops/teacher training. Community, retention, and a livestream tier drive predictable revenue.
Financial snapshot
Year-1 revenue target$260K
Founder investment$24K
GeographyAsheville, NC
Market snapshot
TAM$40B US fitness
SAM$120M western NC
SOM$0.9M trade area
Demand for boutique, community-driven wellness keeps growing as members seek connection beyond commodity gyms.
Trends
- Boutique studios outpacing big-box
- Hybrid in-person + livestream
- Workshops/trainings as margin
- Community as the retention moat
Customer segments
- Members — Recurring unlimited
- Drop-ins — Flexible attendance
- Workshops/training — Intensives
Pricing model
| Product / Service | Price | Rationale |
|---|---|---|
| Monthly unlimited membership | 140.0 per month | Recurring revenue anchor |
| Drop-in class | 22.0 per class | Entry & flexibility |
| Workshop / training | 250.0 per event | High-margin intensive |
Competitive landscape
Big-box gym with classes
Strengths — Cheap, broad amenities
Weaknesses — Crowded, impersonal
Our edge — Boutique focus + community
Free YouTube yoga
Strengths — Free, convenient
Weaknesses — No guidance or community
Our edge — Expert instruction + in-person energy
Customer acquisition
- Intro offer (first month discount)
- Instagram + community events
- Referral credits
- Corporate wellness partnerships
- Livestream membership tier
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