Still Point Yoga & Wellness
A boutique yoga and recovery studio offering class memberships, workshops, and infrared sauna sessions in a growing urban neighborhood.
Executive summary
Still Point is a boutique studio combining yoga, mobility, and recovery (infrared sauna, cold plunge) under a membership model. We build predictable revenue through monthly memberships and class packs, supplemented by workshops and corporate wellness.
Financial snapshot
Market snapshot
Austin's wellness spend and population growth support a boutique recovery-focused studio in an under-served quadrant.
Trends
- Recovery modalities (sauna/plunge) entering the mainstream
- Membership models stabilizing studio revenue
- Corporate wellness budgets expanding
- Community-driven boutique fitness outperforming big-box
Customer segments
- Wellness regulars — Practice 3-5x/week, membership core
- Recovery seekers — Athletes and desk workers
- Corporate partners — Employer-sponsored access
Pricing model
| Product / Service | Price | Rationale |
|---|---|---|
| Unlimited membership | 149.0 per month | Core recurring revenue |
| 10-class pack | 180.0 pack | Flexible commitment tier |
| Recovery add-on | 39.0 per month | Sauna/plunge upsell |
Competitive landscape
Big-box gym
Strengths — Low price, broad equipment
Weaknesses — Impersonal, no specialty recovery
Our edge — Boutique community + recovery focus
Single-discipline studio
Strengths — Loyal niche following
Weaknesses — Narrow offering, no recovery
Our edge — Integrated movement + recovery membership
Customer acquisition
- ClassPass / MindBody discovery listing
- Intro-week offer for new members
- Instagram reels and member features
- Local healthcare and PT referrals
- Corporate wellness partnerships
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