Healthcare · sample plan
Momentum Physical Therapy
An outpatient physical therapy clinic offering orthopedic and sports rehab, with cash-pay performance packages alongside insurance billing.
Executive summary
Momentum monetizes insurance-billed PT visits plus higher-margin cash-pay performance and wellness packages. Physician referrals and outcomes drive steady patient volume.
Financial snapshot
Year-1 revenue target$560K
Founder investment$35K
GeographyTampa, FL
Market snapshot
TAM$45B US physical therapy
SAM$240M Tampa metro
SOM$1.8M trade area
Aging populations, active lifestyles, and post-surgical rehab needs sustain steady demand for outpatient PT.
Trends
- Cash-pay performance/wellness packages
- Direct access reducing referral friction
- Outcomes-based differentiation
- Hybrid telehealth follow-ups
Customer segments
- Insured rehab — Orthopedic/sports PT
- Cash-pay performance — Premium packages
- Wellness members — Recurring
Pricing model
| Product / Service | Price | Rationale |
|---|---|---|
| Insurance PT visit | 120.0 per visit | Core insured volume |
| Cash-pay performance package | 600.0 per package | Higher-margin cash-pay |
| Wellness membership | 79.0 per month | Recurring revenue |
Competitive landscape
Hospital-affiliated PT
Strengths — Referral pipeline, brand
Weaknesses — Impersonal, long waits
Our edge — Personalized care + faster access
Chain PT clinics
Strengths — Scale, contracts
Weaknesses — High volume, less 1:1 time
Our edge — Outcome-focused, hands-on care
Customer acquisition
- Physician & surgeon referrals
- Local SEO + reviews
- Sports team & gym partnerships
- Community workshops
- Cash-pay performance funnel
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