Creative & Media · sample plan
Lumen Studio
A boutique brand and content studio producing visual identity, photography, and short-form video for growing consumer brands.
Executive summary
Lumen is a boutique brand-and-content studio serving growing consumer brands with identity, photography, and short-form video. Project work funds a shift toward retainer content partnerships for predictable revenue.
Financial snapshot
Year-1 revenue target$190K
Founder investment$10K
GeographyChicago, IL + remote
Market snapshot
TAM$50B US creative services
SAM$420M SMB brand/content
SOM$1.1M obtainable
Growing consumer brands need a steady content engine but aren't ready for a large agency, ideal for a boutique retainer studio.
Trends
- Short-form video dominating brand marketing
- Brands shifting from one-off projects to content retainers
- Senior-led boutiques winning on speed and quality
- Creator economy raising production expectations
Customer segments
- Early DTC brands — Need identity + launch content
- Scaling brands — Ongoing content retainers
- Event/one-off clients — Project-based
Pricing model
| Product / Service | Price | Rationale |
|---|---|---|
| Brand identity project | 8000.0 project | High-value anchor engagements |
| Content retainer | 4500.0 per month | Recurring revenue target |
| Photo/video day rate | 2200.0 per day | Flexible capacity filler |
Competitive landscape
Large agency
Strengths — Full service, big roster
Weaknesses — Expensive, slow, impersonal
Our edge — Senior attention + faster turnarounds
Freelance creators
Strengths — Cheap, flexible
Weaknesses — Inconsistent, no strategy
Our edge — Cohesive brand strategy + production
Customer acquisition
- Behance/Instagram portfolio + case studies
- Referrals from past clients
- LinkedIn case-study posts
- Agency partnership referrals
- Targeted outreach to growing DTC brands
Requires a free Three Little Birds account.