Photography & Videography · sample plan
Lumen Photography Studio
A commercial and portrait photography studio serving brands, families, and personal-branding clients, plus product photography for e-commerce.
Executive summary
Lumen monetizes session packages, commercial day rates, and recurring product-photography for e-commerce brands. Portfolio, referrals, and retainers drive a steady booking pipeline.
Financial snapshot
Year-1 revenue target$230K
Founder investment$28K
GeographyChicago, IL
Market snapshot
TAM$12B US photography
SAM$190M Chicago metro
SOM$1.0M obtainable
Brands and individuals increasingly need a steady stream of professional visual content for web, social, and commerce.
Trends
- Personal branding driving portrait demand
- E-commerce needing constant product content
- Video as an upsell
- Retainer relationships over one-offs
Customer segments
- Commercial/brand — Day rates + retainers
- Portrait/branding — Sessions
- E-commerce — Product photography
Pricing model
| Product / Service | Price | Rationale |
|---|---|---|
| Portrait/branding session | 450.0 per session | Core volume package |
| Commercial day rate | 2200.0 per day | High-ticket margin |
| E-commerce product set | 800.0 per batch | Recurring brand work |
Competitive landscape
Freelance photographers
Strengths — Cheap, flexible
Weaknesses — Inconsistent, no studio
Our edge — Studio + reliable, branded delivery
Big content agencies
Strengths — Scale, range
Weaknesses — Expensive, impersonal
Our edge — Boutique quality + direct relationship
Customer acquisition
- Instagram + portfolio site
- Referrals from brands & planners
- E-commerce retainer outreach
- Personal-branding workshops
- Google Business Profile + reviews
Requires a free Three Little Birds account.