Fuel Cold Pressed
A cold-pressed juice and smoothie bar located inside a boutique fitness studio, offering fresh juices, protein smoothies, and wellness shots to gym members and walk-in customers.
Executive summary
We operate a juice and smoothie bar co-located within a high-traffic boutique gym in Los Angeles, capturing members before and after workouts. Our primary revenue comes from cold-pressed juices, protein smoothies, and add-on wellness products at premium price points. We leverage the gym's foot traffic to achieve rapid customer acquisition and build a loyal health-conscious customer base.
Financial snapshot
Market snapshot
With three boutique gyms within a half-mile radius averaging 400-600 active members each, plus street-level walk-in traffic and nearby office workers, we can realistically capture 150-200 daily transactions at $12-18 average ticket, equating to $520K year-one revenue.
Trends
- Rising demand for functional beverages and cold-pressed juice in fitness-focused communities
- Gym-adjacent retail creating convenience-driven health purchasing habits
- Premiumization of juice category with adaptogenic and collagen-infused products
Customer segments
- Gym Members — Active fitness enthusiasts using the adjacent boutique gym who purchase drinks post-workout or as meal replacements.
- Walk-in Customers — Neighborhood residents and professionals attracted by storefront visibility and wellness trend awareness.
- Corporate Wellness Programs — Bulk juice orders and membership partnerships with nearby offices seeking employee health initiatives.
Pricing model
| Product / Service | Price | Rationale |
|---|---|---|
| Cold-Pressed Green Juice | 9.5 per 16 oz bottle | Premium positioning for fresh-squeezed, organic ingredients with high juice yield justifies price point above chain competitors |
| Protein Smoothie | 12.0 per 20 oz serving | Post-workout meal replacement with premium protein powder and superfoods commands higher margin and aligns with gym customer expectations |
| Wellness Shot | 5.5 per 2 oz shot | High-margin ancillary add-on with concentrated ingredients targets impulse purchases and repeat customers |
| Gym Member Monthly Membership | 35.0 per month | Loyalty program offering 20% discount on all beverages incentivizes repeat purchases and builds predictable revenue stream |
Competitive landscape
Independent Juice Bars
Strengths — Established brand loyalty, diverse menu, foot traffic history
Weaknesses — High standalone rent, limited gym partnership, no built-in membership base
Our edge — Co-location with gym eliminates customer acquisition friction and ensures high daily foot traffic without relying on street marketing
National Chains (Pressed Juicery, Juice Generation)
Strengths — Brand recognition, operational efficiency, supply chain scale
Weaknesses — Inflexible menu, premium pricing perception, no gym integration strategy
Our edge — Customized partnerships with local gym, flexible pricing for members, community integration that nationals cannot replicate
Gym In-House Smoothie Counter
Strengths — Convenience, integrated member experience, minimal overhead
Weaknesses — Limited product range, lack of expertise, mediocre quality perception
Our edge — Premium cold-pressed offering and specialized juice expertise differentiates us as a destination, not just a convenience amenity
Customer acquisition
- Gym partnership marketing (member emails, in-studio promotions, posters)
- Local Instagram and TikTok targeting fitness enthusiasts in Los Angeles 90210-90211 zip codes
- Corporate wellness partnerships with nearby office buildings
- Google Local and Yelp organic reviews from gym members
- Influencer fitness trainer partnerships for product seeding and swaps
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