Cascade Kitchen & Bath
Licensed residential general contractor providing full-service kitchen and bathroom remodeling for homeowners in Minneapolis and suburbs, from design consultation through final installation.
Executive summary
We are a specialized residential remodeling contractor focusing exclusively on kitchen and bath projects in the Minneapolis metro area. Our business combines superior craftsmanship, transparent project management, and direct client relationships to deliver 20-25 high-quality remodels annually. We operate lean with a core team of skilled tradespeople and subcontractors, targeting homeowners aged 40-65 with budgets from $25K to $80K per project.
Financial snapshot
Market snapshot
Minneapolis metro has 1.4 million residents with median home age of 42 years; targeting affluent inner-ring suburbs with average household income over $85K where remodeling is common.
Trends
- Aging-in-place renovation demand driving bathroom accessibility upgrades
- Sustainable materials and energy-efficient appliances preference among affluent homeowners
- Increased home renovation budgets as remote work drives residential investment
Customer segments
- Kitchen Remodels — Full kitchen renovations including cabinetry, countertops, appliances, plumbing, and electrical work for mid-range homeowner budgets.
- Bathroom Remodels — Complete bathroom upgrades from tile work to fixture installation, serving both primary and secondary bathroom projects.
- Design & Consulting — Paid design consultations and project planning services for homeowners still in the planning phase.
Pricing model
| Product / Service | Price | Rationale |
|---|---|---|
| Kitchen Remodeling | 45000.0 per project | Average mid-range kitchen remodel in Minneapolis metro; covers materials, labor, permits, and contractor margin for 8-12 week project. |
| Bathroom Remodeling | 28000.0 per project | Standard full bathroom renovation including fixtures, tile, plumbing, electrical for typical 5,000-8,000 square foot home. |
| Design Consultation | 1500.0 per consultation | 3-4 hour detailed design and planning session with measurements, product selection, and budget estimate; typically applied toward project if hired. |
Competitive landscape
Large National Franchise Remodelers
Strengths — Brand recognition, financing partnerships, glossy marketing
Weaknesses — High overhead, standardized designs, slow project timelines, impersonal service
Our edge — We offer personalized attention, faster schedules, and direct owner involvement in every project
Independent Kitchen/Bath Specialists
Strengths — Deep product knowledge, established supplier relationships, quality reputation
Weaknesses — Limited service offerings, often design-only or install-only, poor project management
Our edge — We provide full-service turnkey remodeling with licensed general contractor accountability
General Contractors (Multi-Trade)
Strengths — Broad experience, established client base, access to diverse subcontractors
Weaknesses — Kitchen/bath work often secondary priority, less specialized expertise, project delays
Our edge — We specialize exclusively in kitchen and bath, delivering faster, more efficient work
Customer acquisition
- Google Local Services Ads and Google Business Profile optimization
- Referrals from real estate agents and home design/furniture showrooms
- Nextdoor neighborhood app local advertising
- Home improvement expos and showroom partnerships in Minneapolis
- Review generation on Google, Houzz, and HomeAdvisor with request for referrals
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