Cascade Electric & EV
Licensed residential electrical contracting firm specializing in standard wiring, panel upgrades, and EV charger installation for Portland-area homeowners and new construction.
Executive summary
We are a licensed electrical contractor offering comprehensive residential electrical services with a focus on EV charger installation as our growth driver. We target homeowners upgrading to electric vehicles and new construction projects requiring modern charging infrastructure. We differentiate through certified EV expertise, fast scheduling, and transparent flat-rate pricing in a market with growing EV adoption.
Financial snapshot
Market snapshot
Portland has 2.5M residents with 8% EV penetration growing rapidly; we target 150-200 EV installations and 100+ standard jobs annually, realistic for one crew with 2-3 year ramp.
Trends
- EV adoption in Portland metro increasing 35% year-over-year with local utility rebates
- Federal tax credits and state incentives driving home EV charger installations
- Shortage of certified EV charger installers creating pricing power and demand
Customer segments
- Residential EV Charger Installation — Homeowners installing Level 2 chargers as they transition to electric vehicles.
- General Residential Electrical — Standard panel upgrades, new circuits, outlet installation, and code compliance work for existing homes.
- New Construction Wiring — Pre-wired electrical systems and charger-ready infrastructure for new residential builds and renovations.
Pricing model
| Product / Service | Price | Rationale |
|---|---|---|
| Level 2 Charger Installation | 2800.0 per installation | Includes 240V wiring, circuit breaker, labor, and equipment mounting; competitive with regional averages |
| Panel Upgrade (100-200 amp service) | 3200.0 per upgrade | Complex job requiring permits and inspection; reflects labor-intensive nature and risk |
| General Electrical Work | 95.0 per hour | Competitive Portland rate for licensed electrician covering standard circuits, outlets, and fixtures |
| EV Charger-Ready Rough-In | 1200.0 per install | Pre-construction wiring for new homes; lower cost than full installation, drives future charger upsells |
Competitive landscape
Large Established Electrical Contractors
Strengths — Brand recognition, multiple crews, established relationships with builders
Weaknesses — Long service times, higher overhead, slower scheduling, generalist approach
Our edge — We specialize in EV installations with faster turnaround and transparent pricing
Independent Solo Electricians
Strengths — Low overhead, flexible scheduling, personal relationships
Weaknesses — Limited capacity, no EV specialization, inconsistent availability, liability concerns
Our edge — We offer licensed credibility, EV expertise, and scalable growth potential
EV Charger Equipment Retailers
Strengths — Product selection, manufacturer relationships, bundled offerings
Weaknesses — Installation quality varies, no electrical expertise, limited follow-up support
Our edge — We provide licensed installation with warranty backing and complex electrical integration
Customer acquisition
- Google Local Services Ads targeting EV charger searches in Portland
- Partnerships with EV dealerships (Tesla, Chevy, Ford) for installer referrals
- Facebook and Instagram ads targeting EV owner communities and sustainability groups
- Home renovation contractor network and builder referrals
- Local chamber of commerce membership and community event sponsorships
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