Remedy + Root
Small-batch CBD topicals and tinctures manufactured and sold online to compliant U.S. states, emphasizing third-party testing and transparent sourcing.
Executive summary
We manufacture premium CBD topicals and tinctures in small batches, targeting health-conscious consumers in legal states. Our products undergo rigorous third-party testing and we emphasize sustainable sourcing to differentiate in a crowded market. We distribute exclusively online with a focus on direct-to-consumer sales and selective wholesale partnerships. Year-one revenue targets $450,000 with profitability by month nine.
Financial snapshot
Market snapshot
With a modest 0.3% year-one share of the addressable CBD market, we target underserved premium consumers seeking transparency and quality; scaling to 0.9% by year three through brand loyalty and wholesale expansion.
Trends
- Growing mainstream acceptance of CBD as consumers seek natural alternatives to prescription medications
- Increasing demand for transparency and third-party lab testing in the CBD market
- Premium micro-brand growth as consumers shift away from mass-market CBD products toward specialized formulations
Customer segments
- Chronic Pain & Wellness Consumers — Health-conscious adults aged 30-65 seeking natural pain relief and wellness support without pharmaceutical side effects.
- Fitness & Recovery Athletes — Active individuals and amateur athletes using CBD for post-workout recovery and inflammation management.
- Holistic Practitioners & Wellness Shops — Spas, yoga studios, and independent health retailers seeking premium CBD products for retail resale.
Pricing model
| Product / Service | Price | Rationale |
|---|---|---|
| 500mg CBD Topical Balm | 28.0 per 2oz jar | Positions as premium wellness product, covering COGS plus 55% margin while remaining competitive with mass-market alternatives. |
| 1000mg CBD Tincture (Broad Spectrum) | 65.0 per 1oz bottle | Higher potency and perceived value justify premium pricing; targets serious wellness consumers with monthly recurring purchases. |
| Wholesale Bulk Balm (24-jar case) | 480.0 per case | Discounted wholesale pricing (40% off retail) incentivizes retail partnerships while maintaining 48% gross margin. |
| Subscription Box (3 products monthly) | 95.0 per month | Subscription model improves customer lifetime value and provides predictable recurring revenue with 60% margins. |
Competitive landscape
Charlotte's Web (large CPG brands)
Strengths — Massive distribution, established supply chain, brand recognition
Weaknesses — Impersonal, high-volume commodity focus, less community engagement
Our edge — We offer artisanal quality, transparent sourcing, and personalized customer relationships at competitive pricing
Indie Direct-to-Consumer Brands
Strengths — High margins, authentic storytelling, agile marketing
Weaknesses — Limited production capacity, inconsistent quality control, inventory fluctuations
Our edge — We combine craft quality with streamlined manufacturing processes and rigorous testing protocols
Local Dispensaries & Wellness Shops
Strengths — Local trust, foot traffic, immediate customer access
Weaknesses — Limited geographic reach, higher overhead costs, inventory constraints
Our edge — We scale nationally online while offering wholesale pricing to local retailers seeking premium partners
Customer acquisition
- Organic search (SEO for CBD topical queries)
- Content marketing (wellness blogs, podcasts)
- Wholesale partnerships with yoga studios and spas
- Paid social advertising (Instagram, TikTok, Facebook)
- Email marketing and subscription retention campaigns
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