Events & Entertainment · sample plan
Evermore Films
A wedding and event videography studio producing cinematic films, highlight reels, and live-stream coverage with curated vendor partnerships.
Executive summary
Evermore monetizes premium wedding and event film packages plus add-ons, driven by a strong portfolio and planner referrals. Seasonality is smoothed with corporate event work.
Financial snapshot
Year-1 revenue target$240K
Founder investment$20K
GeographySan Diego, CA
Market snapshot
TAM$5B US event videography
SAM$150M Southern California
SOM$1.0M obtainable
Couples and companies increasingly invest in cinematic video content, rewarding specialists with a strong portfolio.
Trends
- Cinematic video over basic coverage
- Social reels driving discovery
- Corporate events smoothing seasonality
- Vendor networks as a moat
Customer segments
- Weddings — Full film packages
- Milestone events — Highlight reels
- Corporate — Event films
Pricing model
| Product / Service | Price | Rationale |
|---|---|---|
| Premium wedding film package | 5500.0 per event | Core high-value engagement |
| Highlight reel package | 2200.0 per event | Entry tier |
| Corporate event film | 4000.0 per event | Off-season margin |
Competitive landscape
Photo-first studios
Strengths — Bundled photo+video
Weaknesses — Video as an afterthought
Our edge — Cinematic video specialists
Freelance videographers
Strengths — Cheap, flexible
Weaknesses — Inconsistent quality
Our edge — Reliable, branded, portfolio-backed
Customer acquisition
- Instagram + portfolio reels
- Planner & venue referrals
- The Knot / WeddingWire listings
- Past-couple referrals
- Corporate networking
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