Senior Care · sample plan
Evergreen Senior Care
A non-medical in-home senior care agency providing companionship, personal care, and respite with vetted, trained caregivers.
Executive summary
Evergreen monetizes hourly in-home care with recurring weekly schedules, built on careful caregiver vetting and care coordination. Referrals and retention drive durable, defensible revenue.
Financial snapshot
Year-1 revenue target$580K
Founder investment$25K
GeographySacramento, CA
Market snapshot
TAM$120B US home care
SAM$300M Sacramento metro
SOM$2.2M trade area
An aging population and preference to age in place drive strong, recession-resilient demand for in-home senior care.
Trends
- Aging-in-place preference rising
- Caregiver vetting as a differentiator
- Care coordination and tech-enabled visits
- Family demand for reliable coverage
Customer segments
- Recurring care — Weekly scheduled hours
- Respite/overnight — Short-term coverage
- New clients — Assessments
Pricing model
| Product / Service | Price | Rationale |
|---|---|---|
| Hourly in-home care | 34.0 per hour | Core recurring revenue |
| Overnight care | 260.0 per night | Higher-value coverage |
| Care assessment | 150.0 per assessment | Entry & care planning |
Competitive landscape
National franchise agency
Strengths — Brand, scale
Weaknesses — Impersonal, high turnover
Our edge — Careful vetting + care coordination
Independent caregivers
Strengths — Cheaper, direct
Weaknesses — No backup, uninsured
Our edge — Bonded, supervised, reliable coverage
Customer acquisition
- Hospital & discharge-planner referrals
- Senior-community partnerships
- Local SEO + reviews
- Family caregiver workshops
- Physician referral relationships
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