Real Estate · sample plan
Cornerstone Property Management
A residential property management firm handling leasing, maintenance coordination, rent collection, and reporting for small landlords.
Executive summary
Cornerstone monetizes recurring management fees (% of rent) plus leasing and maintenance markups. Door growth and retention create predictable, scalable recurring revenue.
Financial snapshot
Year-1 revenue target$420K
Founder investment$15K
GeographyCharlotte, NC
Market snapshot
TAM$100B US property management
SAM$260M Charlotte metro
SOM$2.2M obtainable
Growth in small-landlord and single-family rental ownership sustains strong demand for professional, tech-enabled management.
Trends
- Single-family rental growth
- Tech-enabled owner/tenant portals
- Door-based recurring revenue
- Owners outsourcing compliance risk
Customer segments
- Single-family doors — Recurring management
- Leasing/placement — Tenant placement
- Maintenance coordination — Work-order markup
Pricing model
| Product / Service | Price | Rationale |
|---|---|---|
| Monthly management fee | 120.0 per door/month | Core recurring revenue |
| Leasing/placement fee | 800.0 per lease | High-margin placement |
| Maintenance coordination markup | 50.0 per work order | Service margin |
Competitive landscape
National PM franchise
Strengths — Brand, systems
Weaknesses — Impersonal, fees
Our edge — Local responsiveness + transparency
Self-managing landlords
Strengths — No fee
Weaknesses — Time-consuming, risky
Our edge — Hands-off compliance + better tenants
Customer acquisition
- Realtor & investor referrals
- Local SEO + Google reviews
- Landlord/REIA meetups
- Content on landlord returns
- Owner referral incentives
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