Healthcare · sample plan
Clearpath Physical Therapy
An outpatient physical therapy clinic offering one-on-one orthopedic and sports rehab with cash-pay and in-network options.
Executive summary
Clearpath is an outpatient PT clinic delivering one-on-one orthopedic and sports rehab. A blended cash-pay and in-network model, physician referrals, and strong outcomes drive steady patient volume.
Financial snapshot
Year-1 revenue target$320K
Founder investment$35K
GeographyColumbus, OH
Market snapshot
TAM$45B US outpatient PT
SAM$210M Columbus metro
SOM$1.3M obtainable
An aging active population and post-surgical demand sustain steady outpatient rehab volume.
Trends
- Patients seeking one-on-one over high-volume care
- Cash-pay/hybrid models growing
- Referral relationships remaining the core channel
- Outcomes data influencing referrals
Customer segments
- Post-surgical patients — Referred rehab plans of care
- Sports injuries — Active adults and athletes
- Chronic/preventive — Ongoing mobility care
Pricing model
| Product / Service | Price | Rationale |
|---|---|---|
| Cash-pay session | 130.0 session | Premium one-on-one care |
| In-network visit | 95.0 visit | Volume via insurance |
| Evaluation | 180.0 one-time | Entry point for plans of care |
Competitive landscape
Hospital-affiliated PT
Strengths — Referral pipeline, brand
Weaknesses — High volume, less personal
Our edge — One-on-one care + better outcomes
Franchise PT clinic
Strengths — Marketing scale
Weaknesses — Assembly-line care
Our edge — Senior clinicians, individualized plans
Customer acquisition
- Physician and surgeon referrals
- Local sports team partnerships
- SEO for injury-specific searches
- Patient reviews and referrals
- Community injury-prevention workshops
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