Cadence Scheduling
A B2B SaaS scheduling and intake platform for small clinics and service businesses, automating bookings, reminders, and no-show recovery.
Executive summary
Cadence is a vertical SaaS for small clinics and service providers that automates online booking, reminders, and no-show recovery. We charge a predictable per-seat monthly fee, land via self-serve trials, and expand through usage and integrations.
Financial snapshot
Market snapshot
Hundreds of thousands of small clinics still run on phone-and-paper booking, a wedge for vertical SaaS.
Trends
- SMBs adopting self-serve vertical SaaS
- No-show costs driving willingness to pay
- Integrations becoming a moat
- Usage-based expansion lifting net revenue retention
Customer segments
- Solo providers — 1-2 person clinics
- Small teams — 3-5 providers, core ICP
- Multi-location — Clinics expanding
Pricing model
| Product / Service | Price | Rationale |
|---|---|---|
| Solo plan | 29.0 per month | Single-provider self-serve entry |
| Team plan | 89.0 per month | Up to 5 providers, core ICP |
| Clinic plan | 199.0 per month | Multi-location + integrations |
Competitive landscape
Horizontal scheduler
Strengths — Cheap, widely known
Weaknesses — Generic, weak clinical workflows
Our edge — Vertical workflows + no-show recovery built in
Legacy practice software
Strengths — Entrenched, full-suite
Weaknesses — Expensive, dated UX, slow setup
Our edge — Modern UX, setup in a day, fair pricing
Customer acquisition
- SEO content for clinic-scheduling intents
- Free trial → activation onboarding
- Cold outbound to target verticals
- Integration partner co-marketing
- Referral incentives for switchers
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